2019
Print Production · Packaging · Print Ads · Digital Design · Store Displays · Vehicle Wraps
ABOVE: Holiday packaging for 2019. 
I drafted 6 options for this project, in a team total of 25 designs. Of my 6 initial options, the 3 designs above (wraps and bottles) were in the final team group of 5 designs, as decided by senior leadership at Talking Rain. 
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SUMMARY OF CAMPAIGN (1 of 4):
Sparkling Ice–Fruity. Flavorful. 2018 & 2019
SOLUTION:
During these projects, I worked within the established Talking Rain and Sparkling Ice brand guidelines. Deliverables included Packaging for Bottles and Packs, Posters, Point of Sale Displays and Archways, Vehicle Wraps for 50ft Truck and Cargo Vans, Web/Social Graphics  and Banners, Logo and Brand Development of Line Extensions, and Wireframing a refreshed Rebate Website.
Print
Print deliverables make up a large portion of the ad campaigns and collateral used by the field marketing teams. From in-store ads, to reward cards used to incentivize vendors, the brand can be see in print nationwide and internationally.
Social Media & Ad Banners
In cooperation with vendors, social media images were designed to remain consistent with the brand, while maintaining a connection to seasonal packaging. 
ABOVE:
Part of a directed ad campaign with Publix to feature the Kiwi Strawberry flavor, highlighting the product as a mixer. 
ABOVE:
The second part of a directed ad campaign with Publix. This campaign was to featured 12 packs, highlighting the product as a mixer. 
Digital—Web Background Ad (ET Canada)
As part of a Canada digital campaign, my task was to create a background to remain at a fixed width and height, allowing the user to scroll though the website content of ET.
I wanted to let the product(s) be the dominant visual.
ABOVE:
This is the chosen option for the campaign.
ABOVE:
The three versions above were also considered favorites of the client and marketing team.
Subaru Forester Wraps
This is a fleet to be deployed in late 2019
ABOVE:
The Forester above is the current team choice, for its visual interest and large scale impact on a small moving canvas.
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The three Forester versions above are top contenders for their ability to showcase many flavors of the product line.
Trailer Truck Wraps
I designed the wraps for this fleet with the existing Sparkling Ice product in mind, along with the request to incorporate an equal promotion of the new product, Sparkling Ice +Caffeine. The trucks will be deployed in late 2019-2020. The life of the wraps will be 4-5 years.
ABOVE:
53 foot truck design choice to be activated nationwide. I had designed this option with a 4-5 year life of brand visibility on the road, through simplicity in messaging, focusing on the product.

Point of Sale Ads
The Sparkling Ice brand uses realistic imagery within ads to connect with the subject matter more directly. Of the many print ads I created, casecards and in-store display tags made were high impact, with visibility for individual campaign insight.
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SUMMARY OF CAMPAIGN (2 of 4):
Sparkling Ice–Holiday 2018
SOLUTION:
During these projects, I worked within the established Talking Rain and Sparkling Ice brand guidelines. Deliverables included Packaging for Bottles and Packs, Posters, Point of Sale Displays and Archways, Vehicle Wraps for 50ft Truck and Cargo Vans, Web/Social Graphics  and Banners, Logo and Brand Development of Line Extensions, and Wireframing a refreshed Rebate Website.
Holiday Print Poster Ad
I was tasked to design a large print poster for window displays, as well as to be carried over to in-store shelf displays.
Holiday Social Media & Ad Banners
In cooperation with vendors, social media images were designed to remain consistent with the brand, while maintaining a connection to seasonal packaging. 
ABOVE:
I had created the above designs for use on social as an organic post (left) and FB ad (right).
ABOVE:
This design is an ad banner campaign for the Sparkling Ice seasonal flavor.
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SUMMARY OF CAMPAIGN (3 0f 4):
Sparkling Ice–Naturally Campaign 2019
SOLUTION:
The Naturally campaign has a focus on keeping it simple, honest, and straightforward. Less is more. Strip away all excess elements and unnecessary distractions. Natural is stripped down, bare bones; free from frills. Natural is basic. And “basic” is today’s sophisticated. Natural is not over-the-top, oversold, or over-explained. (Like right now.) In fact, explaining what “natural” is almost seems… unnatural. The copy is written with a particular sense of humor: dry but not dull, understated but not lame.
Digital—Web Banners
Talking Rain is seen everywhere in the consumer market. I was tasked with designing a number of digital banners for ads, as well as internal communication.
ABOVE
I designed this banner as part of the rollout of the Sparkling Ice Naturally Campaign for 2019.
Store Display Archway
As part of a large campaign and interactive experience at SXSW 2019, this archway was to remain on brand with the campaign's green color and gradient, while finding a way to meld the top selling flavors, featuring Black Raspberry, and echoing the energy of the festival.
ABOVE
SXSW is a very large event taking place in Austin, TX each year. As part of the Sparkling Ice "takeover" in and around the event, the above archway is a large store display for local grocery stores.
ABOVE
The 5 variations here are a handful of additional draft options I had created during the exploration. The color palette is predetermined by the "Naturally" campaign for 2019, featuring the Blackberry flavor.
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SUMMARY OF CAMPAIGN (4 0f 4):
Sparkling Ice +Caffeine
SOLUTION:
This is a new product being released in select regions of the US through June 2019, when it will be released nationwide to all consumer markets. The product has an opportunity to target the cola market, as well as the energy drink market. 
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